Search Ads 360 Certification

If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?

Sara TaylorComments Off on If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?
  • Labels
  • Custom dimensions
  • Audience segments
  • Inventory management

The correct answer is:

  • Custom dimensions

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Search Ads 360 Certification

Your agency client is wondering what metrics between Search Ads 360 and Google Analytics 4 are different but still complimentary. What’s your answer?

Sara Taylor

Your answer is conversions. Your answer is engagements. Your answer is return on ad spend (ROAS). Your answer is return on investment (ROI). The correct answer is: Your answer is conversions.
Search Ads 360 Certification

You want to plan, budget, manage your spend, and understand your campaign’s success in Search Ads 360. What tool would you use?

Sara Taylor

You’d use Performance Center. You’d use the Overview page. You’d use App Switcher. You’d use Tools & Settings. The correct answer is: You’d use Performance Center.
Search Ads 360 Certification

Your accessories-designer client wants to know what type of account they’d create for reporting on search campaigns that aren’t directly supported by Search Ads 360? What account would you suggest?

Sara Taylor

You’d suggest the manager account. You’d suggest the campaign account. You’d suggest the submanager account. You’d suggest the engine track account. The correct answer is: You’d suggest the engine track account.