If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?

How can Merchant Center support your shopping strategy?

Merchant Center lets you manage how your in-store and online product inventory appears on Google. Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads. Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise. Merchant Center offers […]

Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?

Target Return On Ad Spend (tROAS) Maximize Clicks Enhanced CPC Manual Max CPC Download Google Shopping Ads Certification Exam Answers (PDF)  

What’s the relationship between Google Merchant Center and Google Ads?

Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign. Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign. Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data […]