A vision inspires long-term action, and goals track individual steps toward achieving that vision. Goals state what a company wants to accomplish, and a vision is a description of how those goals will be accomplished. Goals are used to measure performance internally, and a vision is the messaging used to communicate those goals externally. A vision is […]
Have marketing nurture them. Have sales contact them. Have both marketing and sales work with them. Ignore them. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
A small group of leaders who review every lead sales rejects. A small group of salespeople who determine whether the leads marketing is creating are qualified properly. A small group of marketers who monitor sales activity to make sure qualified leads are getting contacted promptly. The core group of attendees at smarketing meetings. Download HubSpot […]