“That’s a good way to start, but we should put a plan in place for expanding the role into a full-time duty.”? “Yes, that would be best. Content management isn’t a full-time job.”? “No, if we can’t have a full-time content manager, we may as well not have a content manager at all.”? “Yes, but only if it’s a member of […]
“We’ll have to figure out what works best for us, but every two weeks is a good place to start.”? “No more than once a month. More frequently than that takes too much time away from people’s individual projects.”? “At least once a quarter. Any less than that, and we’ll have trouble getting into a […]
Personas identify the type of person you should sell to, and jobs describes what you can help them do. Personas and jobs are two different methods of arriving at the same information. Personas identify the people you should sell to, and jobs identifies the people you should hire. Personas are for marketing, and jobs is […]