Google Ads Measurement Answers

If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?

Sara TaylorComments Off on If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?
  • If they call to ask about a test-drive
  • If they fill out an email subscription form
  • If they recommend the car on social media
  • If they view an online advertisement for a car

The correct answer is:

  • If they view an online advertisement for a car

Related Post
Google Ads Measurement Answers

If an ad campaign is optimized by Google’s AI, what’s happening?

Sara Taylor

The campaign is using data-driven attribution to automate tasks. The process has all the necessary data. The campaign is using basic tasks, then software, to automate those tasks, and the process has all the necessary data. The campaign is using rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid […]
Google Ads Measurement Answers

There are two types of optimization. What are they? Choose two.

Sara Taylor

Media mix optimization Bidding optimization Targeting optimization Channel optimization The correct answer is: Bidding optimization Targeting optimization
Google Ads Measurement Answers

If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?

Sara Taylor

The calls are tracked by the conversion name for the advertiser’s store. The calls are tracked by a dynamically created Google forwarding number. The calls are tracked by the phone number listed on the advertiser’s official store website. The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser’s account. […]