Google Ads Measurement Answers

How might experimentation be credited with contributing to a best-in-class measurement approach?

Sara TaylorComments Off on How might experimentation be credited with contributing to a best-in-class measurement approach?
  • It can help assign credit across touchpoints.
  • It can be a way to validate and test insights.
  • It can assist in the collection of multiple data points.
  • It can be used to drive a macro budget strategy.

The correct answer is:

  • It can be a way to validate and test insights.

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Google Ads Measurement Answers

You’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?

Sara Taylor

You’d say that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. You’d say that Google Ads reports views against the device type of the view that didn’t lead to a conversion. Depending on […]
Google Ads Measurement Answers

To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?

Sara Taylor

A marketer would use lead. A marketer would use purchase. A marketer would use app installs. A marketer would use pageview. The correct answer is: A marketer would use lead.
Google Ads Measurement Answers

On a website or app, what would Google Analytics 4 refer to as interactions?

Sara Taylor

It would refer to goal. It would refer to conversion. It would refer to incident. It would refer to event. The correct answer is: It would refer to event.