Google Ads Measurement Answers

How might experimentation be credited with contributing to a best-in-class measurement approach?

Sara TaylorComments Off on How might experimentation be credited with contributing to a best-in-class measurement approach?
  • It can help assign credit across touchpoints.
  • It can be a way to validate and test insights.
  • It can assist in the collection of multiple data points.
  • It can be used to drive a macro budget strategy.

The correct answer is:

  • It can be a way to validate and test insights.

Related Post
Google Ads Measurement Answers

You’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?

Sara Taylor

You’d say that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. You’d say that Google Ads reports views against the device type of the view that didn’t lead to a conversion. Depending on […]
Google Ads Measurement Answers

If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?

Sara Taylor

Modify the event tag to capture a unique order ID. Toggle off the possible duplicates option at the top of the Disable the view-through conversion data Sort the data by time and remove duplicate times found on entries. The correct answer is: Modify the event tag to capture a unique order ID.
Google Ads Measurement Answers

Incrementality experiments differ from A/B experiments in what way?

Sara Taylor

By determining the impact of ads on a consumer’s decision to convert or not convert. By measuring the relative effectiveness of different versions of a marketing campaign. By both requiring a holdback group to determine which version of an ad performs better. By typically requiring a smaller sample size and less sophisticated statistical analysis. The […]