How many buyer persona interviews should you aim to complete?

How can you ensure your podcast content initiates action? Select all that apply.

Include your CTA link in the show notes. Increase the volume when mentioning the CTA. Shorten your URL to keep CTAs concise. Consider mid-roll CTAs. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Developing a content distribution goal begins with identifying the purpose behind your distribution efforts. Which questions can help you identify your purpose? Select all that apply.

Why are you sharing this content? What are your expectations after promoting this content? What content are you sharing? What distribution channels are you planning to use? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Customer segmentation is:

The active research process someone goes through leading up to a purchase. The process by which an anonymous visitor becomes a known lead. Unnecessary for inbound marketing. The process of separating your contacts into smaller groups of similar profiles. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)