How many bid strategies can each Search Ads 360 campaign have?

If you have a set budget to spend on a campaign and you still hope to gain a good return on investment (ROI), what should you set up in Search Ads 360’s Performance Center to reach that goal?

You should set up conversion cart data. You should set up budget bid strategy. You should set up data-driven attribution. You should set up Google Ads auction-time bidding. The correct answer is: You should set up budget bid strategy.

How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?

Google Ads auction-time bidding adjusts bids several times a day, while Search Ads 360 intraday bidding optimizes bids in real time. Google Ads auction-time bidding sets device, location, and bid adjustments, while Search Ads 360 intraday bidding overrides device, location, and bid adjustments. Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]

In Search Ads 360, you’re hoping to use custom dimensions to make some important business decisions. What’s one way to make that happen?

You can create formula columns. You can change keywords. You can build custom reports. You can write automated rules. The correct answer is: You can write automated rules.