How many bid strategies can each Search Ads 360 campaign have?

You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?

They should use custom formula and custom conversion. They should use custom dimension and custom formula. They should use custom formula and custom labels. They should use custom conversion and custom labels. The correct answer is: They should use custom formula and custom conversion.

To share insights across multiple users and teams within your company, what Search Ads 360 platform would you use?

You’d use Looker Studio. You’d use Google Analytics 4. You’d use Report Editor. You’d use Performance Center. The correct answer is: You’d use Report Editor.

Your agency client asks you to find forecasting to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360. Where should you look?

You should look in Tools & Settings. You should look in the Campaign tab. You should look in Performance Center. You should look in the bid strategy report. The correct answer is: You should look in the bid strategy report.