Respectfully answer their questions, then mark them as “unqualified” in your CRM and don’t spend any more time on them. Treat them the same way you would treat your target persona because there’s a good chance they’re doing research for that person. End the call as quickly as possible because there’s no reason to spend […]
With a description of your product’s features and value propositions. With a recap of your previous conversations, to make sure that you and your prospect have a shared understanding of what has previously been discussed. By discussing how your offering will help them achieve the goals they’ve shared with you in previous conversations. By confirming […]
At the beginning of the presentation, to build credibility. At the end of the presentation, to encourage commitment. Throughout the presentation, to add continuity. Not at all, unless the prospect has specifically asked for them or if they are especially relevant to the prospect’s situation. Download HubSpot Inbound Sales Certification Exam Answers (PDF)