Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

How does value-based bidding work?

Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives. Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives. Value-based bidding […]

You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?

Performance Planner integrates with other budgeting software, such as QuickBooks. Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner will help you identify funds from other operational budgets to allocate to marketing. Performance Planner leverages machine learning for forecasting. The correct answer is: Performance Planner forecasting is powered by […]

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

To allow the Google Ads system to anticipate what content is present on the landing page To match an appropriate landing page with the search term that triggered the ad To give users an idea of the content they’ll see upon clicking the ad To give users more options over which landing page they want […]