For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?

Google Ads auction-time bidding is different from Search Ads 360 intraday bidding in which of the following ways?

While Google Ads auction-time bidding sets device, location, and bid adjustments, Search Ads 360 intraday bidding overrides device, location, and bid adjustments. While Google Ads auction-time bidding adjusts bids several times a day, Search Ads 360 intraday bidding optimizes bids in real time. While Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple […]

What type of account do you create for reporting on search campaigns that aren’t directly supported by Search Ads 360?

Submanager account Manager account Campaign account Engine track account The correct answer is: Engine track account

You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?

Data-driven attribution Budget bid strategies Custom Floodlight variables Conversion cart data The correct answer is: Conversion cart data