Try to uncover all of the following during a buyer persona interview EXCEPT:

Checking for statistical significance when testing a new marketing channel ensures:

You developed a strong hypothesis. You’ve chosen the correct KPIs. You achieve similar results next time. Your hypothesis is correct. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank. An effective behavioral marketing and segmentation strategy is built on a foundation of good ________.

Data Cookies Buyer personas Funnel reports Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or false? People are protective of their privacy and do not want their experiences to be highly personalized.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)