In the first step of defining your inbound service offering, you must choose whether your firm is a/an:

Because of the proliferation of disconnected tools, what do companies end up investing in?

Platforms Apps A systems administrator More disconnected tools Download HubSpot Solutions Partner Certification Exam Answers (PDF)

Which framework should you use to assess fit with a prospect?

BANT GPCT CGP, TCI, and BA The CEO test Download HubSpot Solutions Partner Certification Exam Answers (PDF)

Once you’ve determined your total engagement cost, what’s the best way to set your markup?

Be consistent — use the same markup for all your clients. Use a 20% markup per industry standards. Use the median average of your minimum markup and high markup. Consider a range based on your minimum markup, high markup, and value-based price. Download HubSpot Solutions Partner Certification Exam Answers (PDF)