In the first step of defining your inbound service offering, you must choose whether your firm is a/an:

What is the difference between markup percentage and margin percentage?

Nothing, they are the same thing. Different; markup % is always higher than margin %. Different; margin % is always higher than markup %. Different; it can vary whether markup % or margin % is higher. Download HubSpot Solutions Partner Certification Exam Answers (PDF)

A colleague sends you a link to a company that they think would be a good fit for services with your organization. You start looking at the company’s website, and you notice they meet a lot of the secondary criteria of the prospect fit matrix, but they aren’t capturing leads through their website and they don’t sell something that involves a considered purchase process. Based on the prospect fit matrix, is this company a good fit for an inbound retainer?

Both the primary and secondary criteria is important in determining prospect fit, and since the company meets the majority of these, it’s a good fit. The primary criteria is the most important in determining prospect fit. Even though they meet some secondary criteria, it is unlikely to be a good fit. The company already wants […]

With an 80% utilization rate and a 30% overhead on a $24/hour salary, your new hourly cost would be (in USD):

$23/hour $39/hour $50/hour $144/hour Download HubSpot Solutions Partner Certification Exam Answers (PDF)