Fill in the blank. Explicit segmentation is synonymous with ______.

What types of questions can marketing attribution answer? Select all that apply.

What was the marketing team’s contribution to generated revenue this year? What assets drove the most leads last quarter? Which type of customers have the highest propensity to return and buy from us again? Why did our search campaigns outperform our social campaigns last month? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

If a contact downloads your newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best next step to continue the conversation with this contact?

Send an email to schedule a demo call with your sales rep. Send a follow-up piece of content that builds off that subject. Send 2-3 pieces of content that encompass how to build a complete email strategy. Don’t send anything yet, wait for them to reach back out. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Database segmentation, marketing automation, and multichannel communication are examples of strategies that happen at which stage of your marketing flywheel?

Attract Engage Delight Consideration Download HubSpot Inbound Marketing Certification Exam Answers (PDF)