Fill in the blank. Explicit segmentation is synonymous with ______.

If you don’t have time to conduct thorough research about your target audience’s preferred channels, what is a helpful way to gather information?

Run focus groups. Tap into audience insight tools. Review your analytics. Conduct one-on-one interviews. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or false? Segmentation is a process that helps you understand your leads and customers better, and behavioral marketing is how you categorize them based on the understanding you gain.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.

Hotjar Google analytics Quora Buzzsumo Download HubSpot Inbound Marketing Certification Exam Answers (PDF)