Fill in the blank. Explicit segmentation is synonymous with ______.

True or false: The “independent variable” in an A/B test is the control or the variation that remains unchanged.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank: a conversion path is the method by which you encourage someone to __________.

move down your funnel visit your site from social media spend 30 minutes or more on your website read your well-crafted automated email Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What step should you always incorporate into your content creation workflow?

Editing Writing Designing Distributing Download HubSpot Inbound Marketing Certification Exam Answers (PDF)