Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative. Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual. Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted. Persona interviews need […]
A group of employees who help with content creation. The marketers in charge of creating insightful content. A small group of leaders who review every lead sales rejects. The leaders who lead a sales enablement initiative. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Contact the leads marketing generates within a certain timeframe. Contact a certain percentage of the leads marketing generates. Close a certain number of deals. Nothing — the SLA outlines the service marketing will provide to sales. Download HubSpot Sales Enablement Certification Exam Answers (PDF)