Sales should be involved in content creation on an ongoing basis. Sales should be involved in identifying the content that needs to be created but not in creating it. Sales may be involved in the early stages of your content creation efforts, but once your sales enablement strategy is fully implemented, marketing should be able […]
Optimize your messaging to stop attracting the wrong people. Lower your lead qualification standards. Nurture the leads until they’re a better fit. Generate a higher number of leads so that more good-fit leads will be brought in. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Helping your customers use your product most effectively. Helping your customers do the job they hired your product to do. Helping your customers buy from you again. Helping your customers see your competitors’ failings. Download HubSpot Sales Enablement Certification Exam Answers (PDF)