By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path. By using country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. By leveraging an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display. […]
The calls are tracked by the conversion name for the advertiser’s store. The calls are tracked by a dynamically created Google forwarding number. The calls are tracked by the phone number listed on the advertiser’s official store website. The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser’s account. […]
Attribution determines the cost of each asset used in a marketing campaign. Attribution determines how much credit each step of a process should receive. Attribution determines how much credit to award a client for their referral. Attribution determines how much cost each channel requires. The correct answer is: Attribution determines how much credit each step […]