ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid. ECPC first looks at ad auctions, before lowering a max cost-per-click (CPC) bid. ECPC first looks at a listed target return on investment (ROI), before lowering a max cost-per-click (CPC) bid. ECPC first looks at a listed target return on investment (ROI), […]
Changes to ads Changes to attribution model Changes to discrepancy model Changes to default browser Changes in competition or seasonality The correct answer is: Changes to ads Changes to attribution model Changes in competition or seasonality
By assisting in the collection of multiple data points By providing a way to validate and test insights By driving a macro budget strategy By helping assign credit across touchpoints The correct answer is: By providing a way to validate and test insights