- It requires Google Click Identifier (GCLID) storage.
- It uses uses third-party data.
- It uses hashed, first-party data.
- It requires customer relationship management (CRM) system modification.
The correct answer is:
- It uses hashed, first-party data.
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You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?
Enhanced impressions Target CPA Viewable CPM Manual CPC The correct answer is: Target CPA
How might experimentation be credited with contributing to a best-in-class measurement approach?
It can help assign credit across touchpoints. It can be a way to validate and test insights. It can assist in the collection of multiple data points. It can be used to drive a macro budget strategy. The correct answer is: It can be a way to validate and test insights.
You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?
Letting first-party data be sent from websites Linking accounts in Google Analytics without auto-tagging Providing Google Ads access to data that helps optimize bids Viewing historical data from before the import The correct answer is: Providing Google Ads access to data that helps optimize bids