- It requires Google Click Identifier (GCLID) storage.
- It uses uses third-party data.
- It uses hashed, first-party data.
- It requires customer relationship management (CRM) system modification.
The correct answer is:
- It uses hashed, first-party data.
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A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?
They should use conversion lift. They should use Smart Bidding. They should use a marketing mix model. They should use viewable CPM. The correct answer is: They should use a marketing mix model.
Which of the following is an estimate of how well your Google Ads account is set to perform?
Optimization score Attribution score Recommendation score Quality score The correct answer is: Optimization score
What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?
Broad match Phrase match Negative match Exact match The correct answer is: Broad match