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HubSpot Contextual Marketing Certification

True or false? Dynamic content consists of entirely randomized content.

April 26, 2020Knowledge GlassComments Off on True or false? Dynamic content consists of entirely randomized content.
  • True
  • False

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

April 26, 2020Knowledge Glass

A high rate is good because that means the users are ‘bouncing’ from page to page. A high rate is good because that means the users are ‘bouncing’ from top-to-bottom to view the entire page. A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on […]

HubSpot Contextual Marketing Certification

What do you learn from a content audit?

April 26, 2020Knowledge Glass

How many customers each piece of content is generating. What your click-through rate is for each offer on your site. How many inbound links you’re getting to each piece of content. How each piece of content is mapped to the buyer’s journey. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

April 26, 2020Knowledge Glass

Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors. Decide what type of smart content (CTA, form, or text) to add to the homepage. Draft the content to be shown to “Copywriter Charles.” Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:
Which of the following is NOT a way that contextual marketing can help to increase conversion rates?

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