Google Ads Display Certification Answers

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

Knowledge GlassComments Off on Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
  • Users actively researching and intending to buy new products or services
  • Audience interest around different topics
  • Input from specific landing pages and keywords
  • Input from keywords, URLs, and apps

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?

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Topics Placements Keywords Remarketing lists Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What’s an advantage of Responsive Display Ads?

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They’re built for performance, reach, and scale. They enable advertisers to control all aspects of their branding. They’re limited to banner-eligible slots. They don’t require you to upload images, videos, headlines, logos, and descriptions. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?

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When your ads must meet exact branding requirements. When you want ads that serve in all ad slot sizes. When your ad has exceeded budget and you must cut costs. When performance is your primary goal. Download Google Ads Display Certification Exam Answers (PDF)