True Or False? Content Is Only Used During The Attract And Delight Stages Of The Inbound Methodology.

What is the relationship between a company’s profits and its purpose?

A company’s purpose is to generate profits. A company’s profits enable it to fulfill its purpose. A company’s profits distracts from its purpose. A company’s purpose drives profits. Download HubSpot Inbound Certification Exam Answers (PDF)

What kinds of information does your marketing team likely need included in a persona?

The number of people represented by that persona that they need to bring to the website each month How the persona finds answers to problems and how they prefer to be communicated with The persona’s first name and email address so that they can be sent personalized marketing emails The size of the target market […]

Why Is It Common For Companies To Think Of Themselves In Terms Of A Funnel?

Because flywheels were only recently invented, but funnels have been around for much longer. Because funnels are powered by gravity, just as businesses are anchored by revenue. Because companies that don’t use the inbound methodology are inherently funnel-shaped. Because many business charts show conversion rates, and those charts are often shaped like a funnel. Download HubSpot […]