Personas identify the type of person you should sell to, and jobs describes what you can help them do. Personas and jobs are two different methods of arriving at the same information. Personas identify the people you should sell to, and jobs identifies the people you should hire. Personas are for marketing, and jobs is […]
Have marketing nurture them. Have sales contact them. Have both marketing and sales work with them. Ignore them. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
What features they look for in a product like yours. What their buying process looks like. Who else is involved in their buying process. Whether or not they want to work with a salesperson. Download HubSpot Sales Enablement Certification Exam Answers (PDF)