Google Ads Search Certification Answers

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

Sara TaylorComments Off on Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
  • To find how close her campaign is from potential ideal results
  • To judge the popularity of her website compared to others
  • To compare the efficacy of her ad text creative with that of other ads
  • To understand the network performance of her website

The correct answer is:

  • To find how close her campaign is from potential ideal results.

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Google Ads Search Certification Answers

Three factors affect a Search ad’s ad quality at auction time. What are they? Select 3 Correct Responses

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Bidding strategy affects ad quality at auction time. Expected clickthrough rate affects ad quality at auction time. Ad Rank affects ad quality at auction time. Ad relevance affects ad quality at auction time. Ad landing page experience affects ad quality at auction time. The correct answer is: Expected clickthrough rate affects ad quality at auction […]
Google Ads Search Certification Answers

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

Knowledge Glass

Testing and reporting on the speed of Brian’s websites Key aspects of his accounts, including statistics, settings, and industry trends Judging ad popularity on social media Comparing Brian’s sales with ad serving data Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What are two ways optimization score can help marketers succeed? Select 2 Correct Responses

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Determines which campaigns to prioritize for improvements. Documents campaign budget for marketing teams. Speeds up implementation for enhancements to campaigns. Uses Google AI to plan campaigns without the need for input. The correct answer is: Determines which campaigns to prioritize for improvements. Speeds up implementation for enhancements to campaigns.