First-party data Second-party data Third-party data Fourth-party data The correct answer is: First-party data
HubSpot Reporting Certification Answers
If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?
J-shaped attribution Time-decay attribution U-shaped attribution Last-touch attribution The correct answer is: U-shaped attribution
Insights about your gated content can be found in the analyze tab of which HubSpot tool?
Ads Email Forms Social The correct answer is: Forms
Select all that apply. What insights can be found within the countries report?
The percentage of traffic viewing your site from particular countries The percentage of traffic viewing your site from specific regions within particular countries The percentage of traffic viewing your site from certain cities in specific regions within particular countries The percentage of traffic viewing your site from exact streets in certain cities in specific regions […]
When is a session or contact bucketed under “Other campaigns” in HubSpot?
When a visitor or contact comes to your site from a paid social post that’s associated with one of your HubSpot campaigns When a visitor or contact comes to your site from any asset that’s associated with one of your HubSpot campaigns When a contact is imported to HubSpot When a visitor or contact comes […]
If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?
Linear First-touch Last interaction Simple decay The correct answer is: First-touch
If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from which of the following?
A link on a different website Your pay-per-click ads Directly typing your URL into their browser A search engine like Google or Bing The correct answer is: A link on a different website
What is a reporting statement?
An explanation of what insights the report will show and the data needed to build it A characteristic or attribute that provides additional context or categorization to the data being analyzed An explanation or prediction that serves as a starting point for further investigation or experimentation A piece of descriptive information or data that provides […]
Fill in the blank: The Top Posts report shows a list of your top ____ performing posts.
three five 10 15 The correct answer is: 10
How many dimensions can you add to your attribution reports?
One Two Three Four The correct answer is: Two