True or False? Buyer personas can help you identify your target audience’s preferred content distribution channels.

What question can help define your decision stage?

How do buyers describe their challenges or goals? What are possible solutions to address their challenge or goal? How do buyers perceive the pros and cons of each solution? What criteria do buyers use to evaluate the available offers? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

You’ve just joined the blogging team for a new fashion retailer called VintageVines. What are some strategies you could adopt to reach and resonate with your target audience? Select all that apply.

Fully understand your persona and what they like to read about. Develop a unique brand voice and tone. Write at least one blog article a day to prove to your audience that you’re a thought leader. Use a blogging layout that makes it easy for the reader to locate evergreen content. Download HubSpot Inbound Marketing […]

What role can a CRM play in effective martech stack?

A CRM can help you measure, monitor and evaluate your online visibility and contain tools to help you build links, conduct keyword research and competitive analysis, audit your site and more. A CRM can help you create and curate awesome social content and schedule your posts as well as manage your social media tasks and […]