True or False? Buyer personas can help you identify your target audience’s preferred content distribution channels.

What’s the difference between single source attribution and multi-touch attribution models?

There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]

How can you balance multiple content distribution goals?

Identify your primary goal against any secondary goals. Assign a DRI for each of your goals. Identify your primary goal and ignore all other goals. Revise your goal because you can’t have multiple initiatives. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

If you’re trying to improve customer lifetime value, which phase should you focus on in your marketing flywheel?

Attract Engage Delight Consideration Download HubSpot Inbound Marketing Certification Exam Answers (PDF)