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Google Ads Display Certification Answers

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

April 4, 2020Knowledge GlassComments Off on Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
  • Conversion-focused bidding
  • Revenue-focused bidding
  • Awareness-based bidding
  • Consideration-focused bidding

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

April 5, 2020Knowledge Glass

Users actively researching and intending to buy new products or services Audience interest around different topics Input from specific landing pages and keywords Input from keywords, URLs, and apps Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)

April 5, 2020Knowledge Glass

Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos. Sherry wants faster ads, that are lighter in load. Sandy wants to create safer ads and reduce the risk of malware. Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns. […]

Google Ads Display Certification Answers

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

April 5, 2020Knowledge Glass

Recommended campaign bid scaling A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended average daily budget A recommended Campaign-level Target ROAS (return-on-ad-spend) Download Google Ads Display Certification Exam Answers (PDF)

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Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?

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