Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

What Is The Key Value Proposition Of Google Search Campaigns?

Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites Influence organic results Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for Show your ads when a customer is searching for your product or service Download Google Ads Display […]

Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?

By keeping her ads updated with new copy. By guaranteeing improved results. By automatically setting the maximum CPC bid limit. By setting her bids when auctions happen. Download Google Ads Display Certification Exam Answers (PDF)

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

An investment of $9,600 to generate 1,600 conversions with a CPA of $6 An investment of $9,800 to generate 1,400 conversions and a CPA of $7 An investment of $8,400 to generate 1,400 conversions and a CPA of $6 An investment of $9,100 to generate 1,300 conversions and a CPA of $7 Download Google Ads […]