Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

Search Shopping Video Display Download Google Ads Display Certification Exam Answers (PDF)

What’s provided by Responsive Display Ads?

Reach, scale, control Complete creative control and simplicity Reach, simplicity, automation Complete creative control and reach Download Google Ads Display Certification Exam Answers (PDF)

Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

She prefers minimal input and relies on automated solutions. She’s interested in in-depth reporting without managing the campaigns. She wants full control over all aspects of her Display campaigns. She wants to deliver both Search and Display Ads from the same campaign. Download Google Ads Display Certification Exam Answers (PDF)