Google Ads Search Certification Answers

Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?

Sara TaylorComments Off on Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?
  • Brand awareness and reach
  • Website traffic
  • Leads
  • Product and brand consideration

The correct answer is:

  • Leads.

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Google Ads Search Certification Answers

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Knowledge Glass

Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What can the Performance Planner recommend?

Knowledge Glass

What can the Performance Planner recommend? Campaign-level Target CPA (cost-per-acquisition) Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an automated bid strategy Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

Sara Taylor

With Google Ads, you always pay using cost-per-reach, predetermined by your budget. Google Ads saves you time by deciding what your budget will be on a daily basis. With Google Ads, you can choose a maximum amount to spend per month. With Google Ads, your ads will show up on every available search engine The […]