Google Ads Display Certification Answers

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

Knowledge GlassComments Off on Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
  • Conversion-focused bidding
  • Revenue-focused bidding​
  • Consideration-focused bidding
  • Awareness-based bidding

Download Google Ads Display Certification Exam Answers (PDF)

Related Post
Google Ads Display Certification Answers

What’s an advantage of using Responsive Display Ads?

Knowledge Glass

They offer greater control over the way your ads look and feel. They’re limited to banner-eligible slots. They will automatically create ads from your images, videos, headlines, logos, and descriptions. They help publishers deliver a faster experience using AMP. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

Knowledge Glass

She prefers more control over all aspects of her Display campaigns. She wants to deliver both Search and Display Ads from the same campaign. She prefers to offer minimal input and relies on automated solutions. She wants the same level of results without managing the campaigns. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

Knowledge Glass

It will show exact products to potential customers that have previously seen them on his website. It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells. It will connect with users based on their demonstrated in-market behavior and purchase intent. It will reach audiences based on their […]