It requires sufficient data to accurately report store visits and pass Google’s privacy thresholds. It has no mininum impression or click requirements. It’s available in all countries and regions as long as it’s not a sensitive business type or account. It’s available for all business types, but only in certain countries. The correct answer is: […]
Author: Sara Taylor
A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
By aiming to achieve an average return on ad spend (ROAS) equal to a desired target. By automatically limiting conversions that don’t align with a desired bidding strategy. By being the safest bidding strategy for all business types to optimize their bidding. By using machine learning to capture as many conversions as possible within a […]
Data-driven attribution works in which of the following ways?
By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path. By using country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. By leveraging an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display. […]
A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
Viewing an online advertisement for a car Calling to ask about a test-drive Recommending the car on social media Filling out an email subscription form The correct answer is: Viewing an online advertisement for a car
While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?
Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion. Because the conversion was attributed to each keyword equally, each keyword would share equal credit (i.e., 25% each) for the conversion. Because the last keyword was attributed with the conversion, it would receive 100% of the […]
If you’re a digital advertiser, how do you define a tag?
As a large snippet of code that’s placed on the homepage of a website As a small snippet of code that’s placed on every page of a website As a large snippet of code that’s placed on the conversion page of a website As a small snippet of code that’s placed on the conversion page […]
In what way can the power of Google’s AI be beneficial to advertisers?
By replacing the need for analytics solutions By optimizing performance in real time By reducing the volume of search conversions By minimizing marketing insights The correct answer is: By optimizing performance in real time
How would you explain what a marketing mix model does?
It evaluates a customer’s long-term marketing value to provide a more accurate view of performance. It provides an analysis that shows the impact of marketing on a brand’s sales. It determines the impact of a specific variable on control and treatment groups. It uses conversion data to calculate the contribution of each interaction across the […]
A marketing manager wants to know the process by which view-through conversions are counted. How would you say that ’s done?
You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an ad, then later convert. You’d say that view-through conversions are counted as conversions that are recorded when new users view and interact with an ad, then later convert. You’d say that view-through conversions are counted […]
While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?
A view-through conversion action in when a customer sees and interacts with your ad, but then doesn’t complete a conversion on your site. A view-through conversion action is when a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site. A view-through conversion action is when there are […]