Changes to ads Changes to default browser Changes in competition or seasonality Changes to attribution model Changes to discrepancy model The correct answer is: Changes to ads Changes in competition or seasonality Changes to attribution model
Author: Sara Taylor
You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. How can Tag Assistant help you with this task?
It creates the Google Click Identifier tag (GCLID). It troubleshoots unverified conversion actions. It automatically creates tag code snippets. It tells you which Google Analytics reports are incorrect. The correct answer is: It troubleshoots unverified conversion actions.
Which of the following describes the number of times a unique user will see an ad over a given time period?
Reach Frequency Impression Engagement rate The correct answer is: Frequency
Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?
Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can. Google Analytics attributes conversions to the date of the impression that caused the conversion. Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion. Google Ads attributes conversions to the […]
What do marketing mix models show advertisers?
They’re a way to determine the impact of a specific variable on control and treatment groups. They evaluate a customer’s long-term marketing value to provide a more accurate view of performance. They’re an analysis that shows the impact of marketing on a brand’s sales. They use your conversion data to calculate the contribution of each […]
How are incrementality experiments different from A/B experiments?
They typically require a smaller sample size and less sophisticated statistical analysis. They both require a holdback group to determine which version of an ad performs They measure the relative effectiveness of different versions of a marketing campaign. They determine the impact of ads on a consumer’s decision to convert or not. The correct answer […]
After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions.
How can you remove those duplicate conversions from the conversion count? By modifying the event tag to capture a unique order ID By toggling off the possible duplicates option at the top of the chart By sorting the data by time and removing duplicate times found on entries By disabling the view-through conversion data column […]
If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?
It’s probably due to the fact that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. It’s probably due to the fact that Google Ads reports clicks against the date/time of the event that […]
If a campaign falls short of its target goal, how might it be described?
It might be described as an email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% It might be described as a video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%. It might be described […]
You want to set up conversion tracking. What’s the first step you should take?
You should add a conversion tracking tag to your website or app after modifying it in Google Ads. You should request a snippet of code from your web administrator and add it to your website for everyone you want to track. You should modify the tag for your website or app after requesting it from […]