Bids does this and it’s determined by how much marketers will pay for a click. Asset impact does this, and it’s based on sitelinks and image assets. Ad Rank does this, and it’s based on a variety of factors to show useful ads. Ad quality does this, and it’s based on ad and website relevance. […]
Author: Sara Taylor
Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?
Brand awareness and reach Website traffic Leads Product and brand consideration The correct answer is: Leads.
What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together? Select 2 Correct Responses
Automatically creating headlines in response to content on advertisers’ websites Removing the need for marketers to optimize Search campaigns Reaching the right user at the right price with relevant ads Time savings that allow you to reinvest in your most important marketing priorities The correct answer is: Reaching the right user at the right price […]
How can marketers predict the impact of applying recommendations on their optimization score?
Each recommendation shows its impact on the optimization score as a percentage. Use Google AI to forecast the increase in conversions as a result of recommendations. Leverage trusted, third-party tools to analyze and optimize their campaigns. Cross reference the settings of comparable campaigns with higher optimization scores. The correct answer is: Each recommendation shows its […]
Assets help give users which two things they want to get out of their search queries?
They provide relevant information. They provide product and service comparisons. They provide attractive imagery. They provide information based on their moment. The correct answer is: They provide relevant information. They provide information based on their moment.
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Search Video Shopping Display Discovery The correct answer is: Search Discovery
How many responsive search ads does Google Ads allow?
Google Ads allows three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1 Google Ads allows five enabled responsive search ads per ad group. If you have text that should […]
What two things are types of value-based Smart Bidding strategies?
Maximize conversion value Target impression share Manual CPC Maximize conversion value with target ROAS The correct answer is: Maximize conversion value Maximize conversion value with target ROAS
Where is the bid status, performance trend over time, and conversion delay reporting found?
In the bidding keyword report In the performance strategy planner In the bid strategy report In the auction analysis The correct answer is: In the bid strategy report.
What’s a benefit of using Smart Bidding with broad match?
Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user. Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in so you’re only competing in the […]