You should use the Keyword Planner to find new keywords that are relevant for your target audience and business. You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically. You should use Google Ads’ Conversion Tracking feature. This will […]
Author: Sara Taylor
What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?
Ad Rank determines this. It’s based on a variety of factors to show useful ads. Ad quality determines this. It’s based on ad and website relevance. Bids determines this. It’s based on how much marketers will pay for a click. Asset impact determines this. It’s based on sitelinks and image assets. The correct answer is: […]
How does Google AI serve the needs of marketers looking to maximize search ad performance amidst billions of searches on Google every day?
It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically. It allows Smart Bidding to predict high-volume queries and sets bids for them automatically. It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate. It’s so impactful that marketers don’t even need to […]
What does value-based bidding do?
It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives. It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest target impression share possible. It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest possible […]
What are two types of value-based Smart Bidding strategies? Select 2 Correct Responses
Target impression share Maximize conversion value with target ROAS Maximize conversion value Manual CPC The correct answer is: Maximize conversion value with target ROAS Maximize conversion value.
Where can you find your bid status, performance trend over time, and conversion delay reporting?
You can find it in the bid strategy report. You can find it in the bidding keyword report. You can find it in the auction analysis. You can find it in the performance strategy planner. The correct answer is: You can find it in the bid strategy report.
Once Smart Bidding and broad match are implemented, which three campaign best practices should be followed? Select 3 Correct Responses
Using responsive search ads Using cross-device reporting Monitoring Quality Score Being mindful of negative keyword targeting Using contextual signals The correct answer is: Using responsive search ads Monitoring Quality Score Being mindful of negative keyword targeting ???? Get all the latest and updated Google Ads Search Certification Exam Answers
An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?
Their ad will appear if the search terms have the same meaning as the keyword. Their ad will appear if the search terms include the meaning of the keyword. Their ad will appear if the search terms are related to the keyword. Their ad will appear if the search terms contain all three of the […]
If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this? Select 2 Correct Responses
More relevance will help you test those combinations. Greater flexibility will help you test those combinations. Longer funnels will help you test those combinations. Lower eCTR will help you test those combinations. Less click fraud will help you test those combinations. The correct answer is: More relevance will help you test those combinations. Greater flexibility […]
Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct Responses
Enhanced conversions Smart Bidding Broad match Global site-wide tagging Consent mode The correct answer is: Enhanced conversions Smart Bidding Global site-wide tagging