You’d say four conversion cycles. You’d say five to six conversion cycles. You’d say one conversion cycle. You’d say two to three conversion cycles. The correct answer is: You’d say two to three conversion cycles.
Author: Sara Taylor
Within Search Ads 360, what feature should you use to make sure campaign structure, targeting, and creatives are updated automatically to reflect any changes?
You should use templates. You should use custom dimensions. You should use labels. You should use audience segments. The correct answer is: You should use templates.
Within your Search Ads 360 account, where can you access your reporting, campaigns, and ad groups?
Navigation menu Tools & settings Account picker Data card The correct answer is: Navigation menu
You have a new client who wants to know what Search Ads 360 does. How would you explain this marketing management tool?
It lets you budget, purchase, and automate a maximum of 40 search campaigns in real time and at scale. It lets you budget, purchase, and automate your search campaigns every month in groups of 20 campaigns at a time. It lets you manage, automate, and optimize your search engine marketing campaigns in real time in […]
What’s one way you can use custom dimensions in Search Ads 360 to help make business decisions?
Write automated rules Build custom reports Change keywords Create formula columns The correct answer is: Write automated rules
Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?
Apply budget bid strategies Automate workflows Optimize keyword creations Track performance The correct answer is: Automate workflows
Your agency client asks you to find forecasting to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360. Where should you look?
You should look in Tools & Settings. You should look in the Campaign tab. You should look in Performance Center. You should look in the bid strategy report. The correct answer is: You should look in the bid strategy report.
You learn from your customer, a hat designer, that they just updated their campaigns to reflect new audience targets for a new line of bowlers and fedoras. Within their Search Ads 360 campaign, how can they keep track of those changes?
By using segments By using labels By using conversion columns By using templates The correct answer is: By using labels
At what level should you evaluate performance for your Search Ads 360 bid strategies?
Ad group Keywords Campaign Portfolio The correct answer is: Portfolio
Which of the following should NOT be considered when setting a social media budget?
The number of your current social followers The platforms and tools you plan to use The people you need for content creation and response to customer comments The cost of content creation and production The business goals your company has set The correct answer is: The number of your current social followers.