Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website. Use your segmentation to nurture. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Author: Knowledge Glass
How can you refine your content distribution strategy?
Set a content distribution goal. Identify your audience’s preferred channels. Run tests for new marketing channels. Align your strategy with sales initiatives. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
What’s the difference between single source attribution and multi-touch attribution models?
There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]
How can you ensure your blog content initiates action? Select all that apply.
Include CTA offers for each of your personas. Use actionable and specific language. Design your CTA to stand out. Add exit intent pop-ups for each blog. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
What is the difference between the buyer’s journey and customer journey?
The buyer’s journey focuses on activities leading up to a purchase, while the customer journey extends beyond a purchase. The buyer’s journey is used by the marketing team, while the customer journey is used by the customer support team. The buyer’s journey focuses on attracting and engaging leads, while the customer journey focuses on delighting […]
Fill in the blank: A negative persona is a person who_______.
isn’t a good fit for your business. speaks negatively about your business. is the exact opposite of your buyer persona. you have not gotten the chance to talk to. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
What is a buyer persona?
Your customers A fictional representation of your ideal customer A summary of your last 10 customers People who aren’t a good fit for your business Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Try to uncover all of the following during a buyer persona interview EXCEPT:
Their onboarding experience Hobbies Shopping preferences Blogs they read Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
True or false? Segmentation is a process that helps you understand your leads and customers better, and behavioral marketing is how you categorize them based on the understanding you gain.
True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
True or false? People are protective of their privacy and do not want their experiences to be highly personalized.
True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)