To prioritize your marketing and sales efforts to the right people To know where to spend your ad budget To better curate a buyer persona story All of the above. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Author: Knowledge Glass
Why do you need to know what your audience is thinking and feeling on their path-to-purchase with your organization?
If you understand the underlying motivations and roadblocks of your audience members, you can start to create content that speaks to their needs. If you understand the underlying motivations and roadblocks of your audience members, you can unlock why they may go to your competitors and proactively write content to prevent that. If you understand […]
Which of the following is NOT a way to strategically utilize marketing automation and AI in your customer-facing processes regarding cadence and content?
Content accuracy Journey mapping The level of personalization to the individual Send-time optimization Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Which of the following is an example of someone in the awareness stage of their buyer’s journey?
Dog-owner Dia struggles to handle their dog while walking because it whines and barks whenever another dog approaches. Dia wants their dog to stop this behavior, but isn’t sure why their dog is behaving this way. Dia watches a few YouTube videos and learns their dog is suffering from anxiety. Dia gives the dog anti-anxiety […]
True or false? It’s appropriate to offer monetary incentives for buyer persona interviews.
True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
True or False? Buyer personas can help you identify your target audience’s preferred content distribution channels.
True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Passing on a group of customers directly to the sales team is an example of an action you can take in which step of implementing behavioral marketing and customer segmentation?
Implement tracking. Analyze and report how people are behaving on your website. Use this information to segment your contacts. Use your segmentation to nurture. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
True or false? Artificial intelligence is technology that executes tasks based on if-then statements.
True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
If you’re trying to improve customer lifetime value, which phase should you focus on in your marketing flywheel?
Attract Engage Delight Consideration Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
How does the linear attribution model calculate credit?
Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]