Content is the core of your website and is key to driving user behavior. Content creation is often the biggest cause in delays during the redesign process. Although nice to have, effective content development should not be a primary focus. It’s more important to focus on making the website look better than your competitors’ websites. […]
Author: Knowledge Glass
Which Of The Following Is NOT A Way To Create Remarkable Content?
Get started as soon as possible. Weekly check-ins with content contributors. Invest in using content professionals. Have the CEO create the content from scratch to ensure it’s in their voice and makes a personal connection with website users. Jump from hand-sketched wireframes to building prototypes directly in your CMS while simultaneously collaborating on content in the CMS. Download HubSpot […]
True Or False? It’s Important To Code A Marketer-Friendly Website.
True — this removes bottlenecks, allows your team to move faster, and keeps developers building interesting projects versus spending their time making small updates. True — marketers love to jump into the CSS and API code to adjust and improve the code the developers created. False — the website has always been managed by IT […]
Fill In The Blank: The Continuous Improvement Stage Is A Repeatable, _____ Process For The Team To Continuously Collect ______, Build _______, And Generate More Momentum As They Go.
agile, real user data, high-impact items agile, stakeholder feedback, brand new pages waterfall, and analyze, new items fast-moving, data, new action items Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)
Imagine While Planning Your Yearly Budget, Your CEO Asks You, “We Have Many People Asking For Funding. Why Should We Invest In Continuous Improvement? Can’t We Just Stop At The Launch Pad Website?” What Is The Best Response?
“The continuous improvement of our website is an investment in driving even more value to our users and better results for the company. In a 2017 web design agency survey, it was found that running GDD resulted in 16.9% more leads and 11.2% more revenue six months after launch!” “Investing in continuous improvement ensures that […]
What Is The Goal Of The “Plan” Step In The Sprint Cycle?
To determine the most impactful action items to implement to get closer to the current focus metric goal. To get face time with the team and the stakeholders. To reflect on the previous cycle. To design and develop new features for the website Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)
While Going Through The Sprint Cycles, Where Should Your Team Focus All Their Time And Energy?
Improving the focus area selected by the strategist at the beginning of the cycle. Developing high-quality photos and videos. Filling out the fundamental assumptions chart. Talking to stakeholders about what to build next. Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)
Which Statement Best Describes Why It’s Important To Run Experiments To Test The Action Items Your Team Is Building?
Running experiments is important for having a structured way to learn about your users and how the business can interact with them. Running experiments is important to be able to report every single action your team implemented to management. Running experiments is important to keep your team busy on documentation and critical thinking. Running experiments […]
True Or False? A/B Or Split Testing Is The Only Way To Validate Your Hypothesis.
True False Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)
What Is The Goal Of The “Learn” Step In The Sprint Cycle?
To reflect on your experiments to gain a deeper understanding of your users so you can make smarter decisions and drive more value in the next sprint cycle. To interview five users to answer questions about their challenges. To make recommendations to other teams on how to best solve the user’s challenges. To teach users […]