Author: Knowledge Glass

HubSpot Sales Enablement Certification

What’s The Sales Team’s Role In Content Creation?

Knowledge GlassComments Off on What’s The Sales Team’s Role In Content Creation?

Sales should be involved in content creation on an ongoing basis. Sales should be involved in identifying the content that needs to be created but not in creating it. Sales may be involved in the early stages of your content creation efforts, but once your sales enablement strategy is fully implemented, marketing should be able […]

HubSpot Sales Enablement Certification

You Tell Your Executive Team That Your Company Should Have A Content Manager, And They Ask, “Can’t Someone Take That On As A Side Project?”? How Should You Respond?

Knowledge GlassComments Off on You Tell Your Executive Team That Your Company Should Have A Content Manager, And They Ask, “Can’t Someone Take That On As A Side Project?”? How Should You Respond?

“That’s a good way to start, but we should put a plan in place for expanding the role into a full-time duty.”? “Yes, that would be best. Content management isn’t a full-time job.”? “No, if we can’t have a full-time content manager, we may as well not have a content manager at all.”? “Yes, but only if it’s a member of […]

HubSpot Sales Enablement Certification

All Of The Following Are Reasons To Extend Your Sales Enablement Efforts Beyond The Sale EXCEPT:

Knowledge GlassComments Off on All Of The Following Are Reasons To Extend Your Sales Enablement Efforts Beyond The Sale EXCEPT:

Existing customers are more likely to buy than new prospects are. Successful customers are more likely to recommend your product to a friend. Helping your customers succeed prevents negative reviews online. It increases your sales team’s likelihood of hitting their quotas. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

HubSpot Sales Enablement Certification

Which Of The Following Is The BEST Explanation Of What It Means To Help Your Customers “Fire”? Their Old Solution?

Knowledge GlassComments Off on Which Of The Following Is The BEST Explanation Of What It Means To Help Your Customers “Fire”? Their Old Solution?

Helping them stop using whatever their previous solution was, even if they were “making do”? without a product. Helping them cancel any contracts with other service providers. Helping them understand why they should never go back to using their old solution. Helping them encourage their friends not to use the solution they were using previously. […]

HubSpot Sales Enablement Certification

All Of The Following Are Reasons To Implement Technology As Part Of Your Sales Enablement Strategy EXCEPT:

Knowledge GlassComments Off on All Of The Following Are Reasons To Implement Technology As Part Of Your Sales Enablement Strategy EXCEPT:

To replace your processes. To provide visibility across teams. To measure the outcomes of your strategy. To automate parts of your strategy. Download HubSpot Sales Enablement Certification Exam Answers (PDF)