A quiz that asks questions about their dog’s behavior and identifies what their dog is struggling with A YouTube video that provides recommendations on healthy dog food A blog post that explains the differences between a dog trainer, dog behaviorist, and veterinarian A case study that shares how a company helped a first-time dog owner […]
Author: Knowledge Glass
You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?
Creating a buyer persona Journey mapping Implicit segmentation Explicit segmentation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
When is an appropriate time to conduct a buyer persona interview?
When the prospect is evaluating your solution A year after the customer purchased your solution After the customer went through onboarding After the customer completed the sales cycle, but before they go through onboarding Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
A grouping of technologies that marketers leverage to conduct and improve their marketing activities” is the definition of what term?
Marketing automation Data hygiene Tech stack Segmentation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Addressing data privacy is a portion of which part of your internal processes?
Tech stack organization Cadence and content Data hygiene Journey mapping Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
You should conduct buyer persona interviews with all of the following people EXCEPT:
Your customers. Prospects actively going through the sales cycle. People who never considered your solution. People who considered your solution, but chose a competitor. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Blogging, SEO, and social publishing are key pieces to any marketer’s strategy. Which phase of your flywheel can benefit from the implementation of these three strategies?
Delight Engage Attract Consideration Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Why are chatbots a great tool for strategically using marketing automation and AI?
They can mitigate friction regarding availability. They are the primary tool for streamlining cadence and content. They are used for journey mapping. They can create buyer personas. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Cobbling together software parts that do not all use the same database increases the risk of what?
Marketing automation AI Clean data Dirty data Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Customer segmentation is:
The active research process someone goes through leading up to a purchase. The process by which an anonymous visitor becomes a known lead. Unnecessary for inbound marketing. The process of separating your contacts into smaller groups of similar profiles. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)