True Or False? Attracting Is The Role Of Marketing. Engaging Is The Role Of Sales. Delighting Is The Role Of Services.

Why is it important to make sure the people buying your product are happy?

Happy customers generate more customers through word-of-mouth recommendations. Word-of-mouth from unhappy customers can prevent potential customers from buying. Happy customers are more likely to become repeat customers. All of the above Download HubSpot Inbound Certification Exam Answers (PDF)

What Is The Relationship Between Your Company’s Purpose And Your Buyer Personas?

Your company’s purpose is found by combining your buyer personas together into a single company persona. Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers. The people who buy from your company (personas) are the only ones who understand the mission your company is trying to […]

60% Of A Buyer’s Purchase Decision Has Already Been Made Before Even Talking To A Sales Representative. What Does That Mean For Inbound Sales?

Sales representatives must evolve their selling to keep up with customers’ buying habits. Buyers are more educated, so there’s less work for the sales representatives. Sales representatives need to push and sell harder to convince buyers to make the right decision. Sales representatives should keep this in mind, but this doesn’t change the way the […]