Google Ads Display Certification Answers

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

Knowledge GlassComments Off on Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
  • Standard remarketing
  • Affinity audiences
  • Dynamic remarketing
  • Custom Affinity audiences 

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

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Allows advertisers to bid only for clicks from a specific group. Uses machine learning to set bids, which saves time. Guarantees reduced conversion costs for advertisers. Is auction-specific to increase the chance for conversion. Allows advertisers to serve ads only at specific times. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

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Display Video Local Discovery Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

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Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]