Google Ads Display Certification Answers

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

Knowledge GlassComments Off on Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
  • Standard remarketing
  • Affinity audiences
  • Dynamic remarketing
  • Custom Affinity audiences 

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

How can Performance Planner serve your business?

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By finding areas of your total budget that could contribute to marketing By teaching your employees the fundamentals of personal budgeting By determining which of Google’s ads are most appropriate for your brand By optimizing your ad budget for maximum growth Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?

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Predictions built from ad portfolio data, aggregated across benchmark businesses. Predictions built from your performance history. Predictions built from files exported from your CRM. Predictions built from performance data across your industry. Download Google Ads Display Certification Exam Answers (PDF)
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Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

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Retention-focused bidding Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Download Google Ads Display Certification Exam Answers (PDF)