HubSpot Marketing Software Certification

All of the following are examples of SMART goals EXCEPT:

  • Have 30% of your marketing leads attend an upcoming webinar
  • Have thought leaders contribute to an upcoming ebook
  • Increase sales qualified leads by 20% by the end of the year
  • Generate 10 customers within the first week of an upcoming product launch.


  • Increase year over year traffic by 30%.
  • Significantly reduce the amount of time the team spends on creating content.
  • Add five new content formats to the website by end of year.
  • All of the above are SMART goals.

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