Google Ads Search Certification Answers

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

Sara TaylorComments Off on After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?
  • The campaign’s budget needs to be raised by 22% to be fully optimized.
  • 22% of the revenue she allocates to her campaign is being used in the wrong areas.
  • Her campaign is being outperformed by 78% of businesses like hers.
  • The campaign could be improved by 78% if the listed recommendations are followed.

The correct answer is:

  • The campaign could be improved by 78% if the listed recommendations are followed.

 

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Google Ads Search Certification Answers

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

Sara Taylor

The recommendations provide general insight from Google. The recommendations are tailored to the specific account. The recommendations only apply to select keywords. The recommendations are created by higher-level account executives. The correct answer is: The recommendations are tailored to the specific account.
Google Ads Search Certification Answers

The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one. Which two Google Ads campaign types could be used to make sure consumers consider their services and take action by booking house cleanings?

Sara Taylor

They could use a Video campaign. They could use a Search campaign. They could use a Performance Max campaign. They could use a Discovery campaign. The correct answer is: They could use a Search campaign. They could use a Discovery campaign.  
Google Ads Search Certification Answers

In what two ways can optimization score drive marketers’ success? Select 2 Correct Responses

Sara Taylor

By documenting campaign budget for marketing teams By speeding up implementation for enhancements to campaigns By using Google AI to plan campaigns without the need for input By determining which campaigns to prioritize for improvements The correct answer is: By speeding up implementation for enhancements to campaigns By determining which campaigns to prioritize for improvements