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It helps you identify the products you’re indirectly competing with. It helps you identify strategic alliances with products in other industries. It helps you understand why your customers buy from you. All of the above. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
A semi-fictional representation of your ideal customer based on data. The demographic information of a particular sales prospect. A categorization of leads that indicates how “sales ready”? they are. A story that describes your sales process from the buyer’s point of view. Download HubSpot Sales Enablement Certification Exam Answers (PDF)