A Vision Should Be All Of The Following EXCEPT:

What Should You Do With The Leads In Box 1?

Have marketing nurture them. Have sales contact them. Have both marketing and sales work with them. Ignore them. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

If You Find Yourself With A Lot Of Poor-Fit Leads, All Of The Following Are Good Ways To Solve This Problem EXCEPT:

Send the leads to sales for further qualification. Look for bad-lead sources and turn them off. Revisit your ideal buyer profile and make your definition of “fit”? less stringent. Find ways to improve the messaging in your marketing content. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

Why Should Defining Your Target Buyer Be Part Of Your Sales Enablement Strategy?

It will increase your sales efficiency by helping your sales team spend more time with people who are more likely to buy. It makes it easier to track the progress you’re making toward your goals. It’s impossible to implement a sales enablement strategy without first defining a target buyer. It’s a good way to identify […]