- They should use the seasonality report.
- They should use the change history report.
- They should use the time lag report.
- They should use the navigation report.
The correct answer is:
- They should use the time lag report.
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How are view-through conversions counted?
They’re counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert. They’re counted as conversions that are recorded when users view but don’t interact with an ad, then later convert. They’re counted as conversions that are recorded when users view and interact with an ad, then […]
A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.
Changes to ads Changes to default browser Changes in competition or seasonality Changes to attribution model Changes to discrepancy model The correct answer is: Changes to ads Changes in competition or seasonality Changes to attribution model
A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?
Turn off the ads to stop traffic. Reduce campaign budgets. Use more general keywords. Add more negative keywords. The correct answer is: Add more negative keywords.