A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

How would you describe attribution as it relates to the advertising industry?

Attribution determines the cost of each asset used in a marketing campaign. Attribution determines how much credit each step of a process should receive. Attribution determines how much credit to award a client for their referral. Attribution determines how much cost each channel requires. The correct answer is: Attribution determines how much credit each step […]

If you want to know how well your Google Ads account will perform, what estimate should you use?

You should use optimization score. You should use recommendation score. You should use attribution score. You should use quality score. The correct answer is: You should use optimization score.

If you’re a marketer setting up the value of an online conversion action, what would you do?

Regardless of the value of the lead, you’d always set it as $0. If the average value of a lead is $20, you’d assign the value as $200. Regardless of the value of the lead, you’d always set it as $1. If the average value of a lead is $20, you’d assign the value as […]