A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

To implement sitewide tagging, what do you have to do?

You have to turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. You have to make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. You have to use just the image portion of the JavaScript. You have to make sure the tag still […]

Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?

Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can. Google Analytics attributes conversions to the date of the impression that caused the conversion. Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion. Google Ads attributes conversions to the […]

What do marketing mix models show advertisers?

They’re a way to determine the impact of a specific variable on control and treatment groups. They evaluate a customer’s long-term marketing value to provide a more accurate view of performance. They’re an analysis that shows the impact of marketing on a brand’s sales. They use your conversion data to calculate the contribution of each […]