A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

To implement sitewide tagging, what do you have to do?

You have to turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. You have to make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. You have to use just the image portion of the JavaScript. You have to make sure the tag still […]

You’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?

You’d say that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. You’d say that Google Ads reports views against the device type of the view that didn’t lead to a conversion. Depending on […]

After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions.

How can you remove those duplicate conversions from the conversion count? By modifying the event tag to capture a unique order ID By toggling off the possible duplicates option at the top of the chart By sorting the data by time and removing duplicate times found on entries By disabling the view-through conversion data column […]