A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?

A view-through conversion action in when a customer sees and interacts with your ad, but then doesn’t complete a conversion on your site. A view-through conversion action is when a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site. A view-through conversion action is when there are […]

What’s a benefit of importing Google Analytics conversions to Google Ads?

The ability to provide Google Ads access to data that helps optimize bids The ability to link accounts in Google Analytics without auto-tagging The ability to let first-party data be sent from websites The ability to view historical data from before the import The correct answer is: The ability to provide Google Ads access to […]

You want to set up conversion tracking. What’s the first step you should take?

You should add a conversion tracking tag to your website or app after modifying it in Google Ads. You should request a snippet of code from your web administrator and add it to your website for everyone you want to track. You should modify the tag for your website or app after requesting it from […]