A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

How would you explain what a marketing mix model does?

It evaluates a customer’s long-term marketing value to provide a more accurate view of performance. It provides an analysis that shows the impact of marketing on a brand’s sales. It determines the impact of a specific variable on control and treatment groups. It uses conversion data to calculate the contribution of each interaction across the […]

Which of the following describes the number of times a unique user will see an ad over a given time period?

Reach Frequency Impression Engagement rate The correct answer is: Frequency

How might Tag Assistant help you complete the implementation of conversion tracking tags into a website?

By automatically creating tag code snippets By troubleshooting unverified conversion actions By telling you which Google Analytics reports are incorrect By creating the Google Click Identifier tag (GCLID) The correct answer is: By troubleshooting unverified conversion actions