With Dynamic Search Ads, what does the advertiser provide?

When creating an ad, how does Greg know what it will look like to his potential customers?

Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab. Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser. Google provides examples of desktop ads using the keywords selected in the campaign […]

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?

Search ads can appear within organic search results. Search ads can include videos of relevant products. Search ads can automatically send follow-up information to potential customers. Search ads can appear on relevant searches by potential customers. The correct answer is: Search ads can appear on relevant searches by potential customers.

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

To allow the Google Ads system to anticipate what content is present on the landing page To match an appropriate landing page with the search term that triggered the ad To give users an idea of the content they’ll see upon clicking the ad To give users more options over which landing page they want […]