Google Ads Search Certification Answers

Which user type would the Google Ads system closely match as an Affinity audience?

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  • A student who is looking for loan advice
  • A parent who is caring for their toddler
  • An individual who is interested in purchasing a car
  • Someone who has demonstrated a qualified interest in movies

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Once Smart Bidding and broad match are implemented, which three campaign best practices should be followed? Select 3 Correct Responses

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Using responsive search ads Using cross-device reporting Monitoring Quality Score Being mindful of negative keyword targeting Using contextual signals The correct answer is: Using responsive search ads Monitoring Quality Score Being mindful of negative keyword targeting ???? Get all the latest and updated Google Ads Search Certification Exam Answers
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Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

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Watching an online video about South America. Researching South American holiday destinations online. Looking up passport rules for South America. Browsing an adventure activities website. Download Google Ads Search Certification Exam Answers (PDF)
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What is value-based bidding?

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It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives. It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives. It’s a Smart Bidding […]