- Tagline, AMP, Characters
- Headline, URL, Description
- Beacon, Tag, Conversion
- Headline, Descriptor, Image
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You manage the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types could you use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores? Select 2 Correct Responses
Discovery campaign Search campaign Shopping campaign Performance Max campaign The correct answer is: Discovery campaign Shopping campaign
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
An investment of $40,000 to generate 2,000 conversions and a CPA of $20 An investment of $30,000 to generate 1,500 conversions and a CPA of $20 An investment of $28,000 to generate 1,400 conversions and a CPA of $20 An investment of $21,000 to generate 1,400 conversions and a CPA of $15 Download Google Ads […]
Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
The campaign could improve up to 25% by following the listed recommendations. The campaign is performing 25% under budget. The campaign is performing better than 75% of all search campaigns. The campaign needs a 75% improvement to be fully optimized. The correct answer is: The campaign could improve up to 25% by following the listed […]