Google Ads Search Certification Answers

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Knowledge GlassComments Off on Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?
  • Tagline, AMP, Characters
  • Headline, URL, Description
  • Beacon, Tag, Conversion
  • Headline, Descriptor, Image

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Which two asset types can also be served as account-level automated assets?

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Dynamic callouts Promotional callouts Call asset Dynamic sitelinks The correct answer is: Dynamic callouts Dynamic sitelinks.
Google Ads Search Certification Answers

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

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Target impression share Enhanced cost-per-click (eCPC) Maximize clicks Target return on ad spend (tROAS) Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

In which way can marketers predict the impact of applying recommendations on their optimization score?

Sara Taylor

Google AI is used to forecast how conversions will be increased as a result of recommendations. Trusted, third-party tools are leveraged to analyze and optimize campaigns. Every recommendation shows how it affects optimization score as a percentage. The settings of comparable campaigns are cross-referenced with higher optimization scores. The correct answer is: Every recommendation shows […]