Google Ads Search Certification Answers

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)

Knowledge GlassComments Off on Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)
  • WidgetCo customer support
  • Refrigerator reviews WidgetCo
  • Smart refrigerator reviews
  • Energy-efficient fridge
  • WidgetCo refrigerator installation

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

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The campaign is performing 25% under budget. The campaign needs a 75% improvement to be fully optimized. The campaign is performing better than 75% of all search campaigns. The campaign could improve up to 25% by following the listed recommendations. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

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Options and tracking Profit and privacy Credits and context Control and results Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

In which two ways does optimization score help marketers succeed?

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It uses Google AI to plan campaigns without any need for input. It determines which campaigns should be prioritized for improvements. It documents campaign budget for marketing teams. It speeds up the implementation for enhancements to campaigns. The correct answer is: It determines which campaigns should be prioritized for improvements. It speeds up the implementation […]