Fill in the blank: The flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around _____.

What four elements should your sales playbook include?

Required behavior, factual outcomes, inspectable actions, and buyer-centric focus What your sales reps need to know, what they need to do, what they need to say, and what they need to show An ideal buyer profile to help your reps identify good leads, an outreach strategy to help them connect with good leads, a qualification […]

You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns. Which of these statements could you use to accurately convey Smart shopping campaigns’ benefits?

Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel. Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search. Smart Shopping campaigns can help you find and reach audiences across Shopping and […]

Evaluate this SLA: Each month, Marketing will generate 500 qualified leads, and sales will contact each lead as quickly as possible.

This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing a requirement. No change needed. Download HubSpot Revenue Operations Certification Exam Answers (PDF)