Required behavior, factual outcomes, inspectable actions, and buyer-centric focus What your sales reps need to know, what they need to do, what they need to say, and what they need to show An ideal buyer profile to help your reps identify good leads, an outreach strategy to help them connect with good leads, a qualification […]
“I don’t know how to solve this problem. Let’s just try some things and see what works.” “The solution to this problem is obvious to me because of my technical expertise. I’ll solve it right now.” “This problem is much more complicated than it seems. I’ll need a couple months to dig into the necessary […]