Why should you create a negative persona?

You’re on the lead generation team at a wine reseller called Partners in Wine. You’ve noticed that the user open rate of your emails has dropped over the last couple of months. What are some first steps you could take to solve this issue?

Stop sending the emails immediately. The subscribers have spoken. Reinvest all email marketing resources into social media platforms like TikTok, to see if users prefer to engage there. Start to A/B test areas like your subject lines to see if you can improve your open rate. If things don’t improve, consider reaching out to select […]

How can audience segmentation enhance your inbound marketing efforts?

Audience segmentation can help you automate the most mundane marketing task so you can free up time for your and your team to focus on creative. Audience segmentation can help you A/B test and experiment with the type of experience you are providing to continue to optimize your marketing efforts. Audience segmentation can help you […]

True or false? Segmentation is a process that helps you understand your leads and customers better, and behavioral marketing is how you categorize them based on the understanding you gain.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)